Privacy Policy

Sheepdog is an AI-powered assistant designed to help people navigate the UK residential property buying process. We act as your chief of staff throughout your purchase — helping you understand your options, manage your timeline, and coordinate with the professionals involved.

 

For the purposes of data protection law, we are the data controller of your personal information. If you have any questions about this policy or how we handle your data, please contact us by completing the form.

Data you provide directly

When you use our website or sign up for early access, we may collect:

• Your name and email address

• Information about your property search (e.g. budget, location preferences, buyer status)

• Any messages or queries you submit to Sheepdog

• Feedback you provide about the service

 

Data collected automatically

When you visit our website, we automatically collect certain technical data, including:

• Your IP address and approximate location

• Browser type and version

• Pages visited and time spent on the site

• Referring URLs

We use your personal data for the following purposes:

• To provide and improve the Sheepdog service

• To respond to your enquiries and communicate with you about your property journey

• To send you updates about the product, if you have opted in

• To understand how people use our website and improve our content

• To comply with our legal obligations

 

Our legal bases for processing your data are:

• Contract: to deliver the service you have requested

• Legitimate interests: to operate and improve our business

• Consent: where you have opted in to marketing communications

• Legal obligation: where we are required to process data by law